Previously we’ve discussed 9 of the 10 laws of marketing that every successful business must follow, in this email I’m going to be sharing the 10th and most powerful law of marketing with you.
So far we’ve covered the first 9 laws of marketing, which are:
If you’ve started to follow these 9 laws in your business, you’ve no doubt already seen an improvement in your marketing already, but today I want to share with you, the most important single marketing law for any business.
This law is almost always the difference between a business that fails and a business that succeeds.
In his book Zero to 1 Peter Thiel Co-founder of PayPal says
“All happy companies are different, but each one earns a monopoly by solving a unique problem. All failed companies are the same, they failed to escape competition.”
If you can’t escape the competition and establish your business as the first to mind solution for a problem in your industry, your business will fail.
This is why the most important law of marketing is:
Every business is a marketing business.
In his book “Ready, Fire, Aim” Michael Masterson states, “until your business is grossing over a million dollars, sales and marketing is your only business.”
If your business is going to be successful it’s going to live and die by it’s marketing, and how successful you are at getting your product or service in front of the people who need it and into their consciousness. You have to make people think of your business when they think of their problem.
Businesses that ignore this rule will fail because while they are busy working on whatever they are working on to make a perfect product, their competitors are getting their possibly inferior products in front of potential prospects.
The most important part of any business is getting more customers, and marketing is how you do that. It doesn’t matter if you have an Internet security business or a dog washing business, you’re business will only be as successful as your marketing makes it. If you don’t put time, money and effort into marketing your business and getting it into as many prospects minds as possible, your business will fail to escape competition and ultimately just fail.
Now that you know the 10th and most important law of marketing, make sure that you spend enough time, money and effort to escape competition and establish yourself as the solution to your client’s problems with a targeted successful Inbound marketing campaign.