The influx of new ways to target and market to potential customers has resulted in a lack of trust in marketing messages and buyers with rapidly rising expectations.
More than ever customers desire control over the process of how companies market to them and when a sales cycle actually begins.
Additionally, customers now want marketing messages that are personalized to their specific needs and wants.
The days of being able to craft and deliver a generic marketing message are OVER!
Customers of today don’t just want a personalized sales pitch, they also want the opportunity to engage, collaborate, and have their voices heard.
If you asked them, 10 out 10 companies would tell you that they are customer-centric but almost all of them are just saying that because it’s what they think you’re supposed to say.
It is no longer good enough to simply say that your company is “customer-centric” it’s time to actually start showing your customers that they are truly the focus of your business.
Times have changed, and these 4 factors have forced businesses to become more customer centric:
In order to be successful in 2016 and beyond your company has to become more customer-centric.
One easy way to do this is through the use of our live chat feature which allows the customer to get a real-time response to whatever they need whether it’s scheduling an appointment, getting approved for a service or even receiving a special discount.
To learn more about how our live chat feature can make your company more customer-centric, give it a try right from email – click on the See how it works button below!